Marketing and Business Economics
Katz Graduate School of Business
University of Pittsburgh
Online platforms, Digital marketing;
Regulations, Corporate social responsibility;
Information asymmetry, Competitive strategy.
Yue Wu, Kaifu Zhang, V. Padmanabhan. 2018. "Matchmaker Competition and Technology Provision". Journal of Marketing Research (Forthcoming).
Liang Guo, Yue Wu. 2016. "Consumer Deliberation and Quality Signaling". Quantitative Marketing & Economics 14(3) pp. 233-269.
Yun Fong Lim, Yunzeng Wang, Yue Wu. 2015. "Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers". Manufacturing & Service Operations Management 17(4) pp. 527-537.
Yun Fong Lim, Yue Wu. 2014. "Cellular Bucket Brigades on U-Lines with Discrete Work Stations". Production & Operations Management 23(7) pp. 1113-1128.
Selected Working Paper
Yue Wu, Kaifu Zhang, Jinhong Xie. 2017. "Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency".