Assistant ProfessorMarketing and Business Economics
Katz Graduate School of Business
University of Pittsburgh PhD (Marketing), INSEAD, 2016
Research Interests Regulations, Deceptive practices;
Online platforms, Digital marketing; Information asymmetry, Applied game theory. |
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Publications
Yue Wu, Tansev Geylani. 2020. "Regulating Deceptive Advertising: False Claims and Skeptical Consumers". Marketing Science 39(4) pp. 788-806.
Yue Wu, Kaifu Zhang, Jinhong Xie. 2020. "Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency". Management Science 66(7) pp. 3095-3112.
Yue Wu, Kaifu Zhang, V. Padmanabhan. 2018. "Matchmaker Competition and Technology Provision". Journal of Marketing Research 55(3) pp. 396-413. Previously titled "The Matchmaker's Dilemma".
- "The Strategy Puzzle of Subscription-Based Dating Sites". Harvard Business Review (January 11, 2019).
- "Do Dating Apps Really Want You to Find Love?". INSEAD Knowledge (July 6, 2018).
Liang Guo, Yue Wu. 2016. "Consumer Deliberation and Quality Signaling". Quantitative Marketing & Economics 14(3) pp. 233-269.
Yun Fong Lim, Yunzeng Wang, Yue Wu. 2015. "Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers". Manufacturing & Service Operations Management 17(4) pp. 527-537.
Yun Fong Lim, Yue Wu. 2014. "Cellular Bucket Brigades on U-Lines with Discrete Work Stations". Production & Operations Management 23(7) pp. 1113-1128.
Selected Working Papers
Yuetao Gao, Yue Wu. 2020. "Regulating Probabilistic Selling of Counterfeits". Manuscript available upon request.
Yue Wu, Esther Gal-Or, Tansev Geylani. 2020. "Regulating Native Advertising". Manuscript available upon request.
Review Services
Decision Sciences
Information Systems Research
Journal of Economics & Management Strategy
Journal of Marketing Research
Management Science (Distinguished Service Award, 2019)
Production and Operations Management
Quantitative Marketing and Economics
Information Systems Research
Journal of Economics & Management Strategy
Journal of Marketing Research
Management Science (Distinguished Service Award, 2019)
Production and Operations Management
Quantitative Marketing and Economics
Short Bio
Yue resides with his wife and daughter in Pittsburgh.
He was born and raised in mainland China and lived in Singapore for 7 years, with short stints in France and Macau.
His advisors: Yun Fong Lim (Singapore Management University), V. (Paddy) Padmanabhan (INSEAD), and Kaifu Zhang (Alibaba).
He was born and raised in mainland China and lived in Singapore for 7 years, with short stints in France and Macau.
His advisors: Yun Fong Lim (Singapore Management University), V. (Paddy) Padmanabhan (INSEAD), and Kaifu Zhang (Alibaba).
