Marketing and Business Economics
Katz Graduate School of Business
University of Pittsburgh
Regulations, Deception, Social welfare;
Online platforms, Digital marketing;
Information asymmetry, Competitive strategy.
Yue Wu, Kaifu Zhang, V. Padmanabhan. 2018. "Matchmaker Competition and Technology Provision". Journal of Marketing Research 55(3) pp. 396-413.
Liang Guo, Yue Wu. 2016. "Consumer Deliberation and Quality Signaling". Quantitative Marketing & Economics 14(3) pp. 233-269.
Yun Fong Lim, Yunzeng Wang, Yue Wu. 2015. "Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers". Manufacturing & Service Operations Management 17(4) pp. 527-537.
Yun Fong Lim, Yue Wu. 2014. "Cellular Bucket Brigades on U-Lines with Discrete Work Stations". Production & Operations Management 23(7) pp. 1113-1128.
Selected Working Papers
Yue Wu, Kaifu Zhang, Jinhong Xie. 2018. "Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency".
Yue Wu, Esther Gal-Or, and Tansev Geylani. 2018. "Regulating Native Advertising".