Marketing and Business Economics
Katz Graduate School of Business
University of Pittsburgh
Regulations, Deception, Social welfare;
Online platforms, Digital marketing;
Information asymmetry, Competitive strategy.
Yue Wu, Kaifu Zhang, Jinhong Xie. 2019. "Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency". Management Science. Forthcoming.
Yue Wu, Kaifu Zhang, V. Padmanabhan. 2018. "Matchmaker Competition and Technology Provision". Journal of Marketing Research 55(3) pp. 396-413. Previously titled "The Matchmaker's Dilemma".
- "The Strategy Puzzle of Subscription-Based Dating Sites". Harvard Business Review (January 11, 2019).
- "Do Dating Apps Really Want You to Find Love?". INSEAD Knowledge (July 6, 2018).
Liang Guo, Yue Wu. 2016. "Consumer Deliberation and Quality Signaling". Quantitative Marketing & Economics 14(3) pp. 233-269.
Yun Fong Lim, Yunzeng Wang, Yue Wu. 2015. "Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers". Manufacturing & Service Operations Management 17(4) pp. 527-537.
Yun Fong Lim, Yue Wu. 2014. "Cellular Bucket Brigades on U-Lines with Discrete Work Stations". Production & Operations Management 23(7) pp. 1113-1128.
Selected Working Papers
Yue Wu, Esther Gal-Or, Tansev Geylani. 2018. "Regulating Native Advertising".
Yue Wu, Tansev Geylani. 2019. "Regulating Deceptive Advertising: False Claims and Skeptical Consumers".