Assistant ProfessorMarketing and Business Economics
Katz Graduate School of Business
University of Pittsburgh Research Interests Online platforms, Digital marketing;
Regulations, Corporate social responsibility; Information asymmetry, Competitive strategy. |
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Publications
Yue Wu, Kaifu Zhang, V. Padmanabhan. 2018. "Matchmaker Competition and Technology Provision". Journal of Marketing Research 55(3) pp. 396-413.
- Previously titled "The Matchmaker's Dilemma".
- An interesting related article: "Is curing patients a sustainable business model?" Goldman Sachs asked in biotech research report (April 11, 2018).
Liang Guo, Yue Wu. 2016. "Consumer Deliberation and Quality Signaling". Quantitative Marketing & Economics 14(3) pp. 233-269.
Yun Fong Lim, Yunzeng Wang, Yue Wu. 2015. "Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers". Manufacturing & Service Operations Management 17(4) pp. 527-537.
Yun Fong Lim, Yue Wu. 2014. "Cellular Bucket Brigades on U-Lines with Discrete Work Stations". Production & Operations Management 23(7) pp. 1113-1128.
Selected Working Papers
Yue Wu, Kaifu Zhang, Jinhong Xie. 2017. "Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency".
Yue Wu, Esther Gal-Or, and Tansev Geylani. 2018. "Regulating Native Advertising".
